Week 11 - The rise of Social Media in developing countries

 

I found this article interesting and particularly the discussion relative to how social Media use is plateauing in developed countries. Key takeaways relative to this article for me were as follows:

·           Developing/emerging countries are experiencing rapid gains in connectivity and social media use.

·           Advanced economies have reached saturation in internet and social media adoption—little further growth.

·           The global digital divide is narrowing, though disparities within countries remain pronounced.

·           Once they have access, users in developing countries often engage in social media at equal or greater rates than counterparts in advanced nations.

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